Each place has its unique character, which gives it a sense of place
and distinctiveness. Place Identity is about expressing this local distinctiveness.
Identity solutions are developed from a sensitive engagement with the place, its history,
image and character. Places carry meanings in their associations and symbolism.
The character and lasting quality of places can take time to establish.
The advantage of the Placemarque approach is that we can establish a sense
of place quickly to both revive existing places and create new developments
and places. A strongly communicated identity coupled with good wayfinding
will help present a strong sense of character and welcome
particularly for visitors, encouraging them to explore further,
stay longer, spend more and come back.