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Placemarque has been on its journey for 20 years. Over that time we have clocked up some amazing experience:
Worked from six offices Visited over 400 towns and cities Carried out over 100 site visits in the rain Lost count of how many times we have had to explain ‘heads up’ mapping Got lost on our way to several wayfinding meetings Got lost on our way home from several wayfinding meetings Undertaken too many public consultations Have now developed an elevator pitch for what wayfinding is and isn’t Worked with lots of interesting clients and consultants

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Our wayfinding is more than just the practical information of aiding navigation. We also try to tell a story. We invite you to share with us some of the highlights…

Project

12/20

2014

Year
Project
12/20

Year

2014

Isle of Man
We were commissioned by Manx National Heritage to design arrival signage for all built heritage sites across the Isle of Man. Including some wild and coastal locations, the design references the historical Manx cross detail as part of its structure while combining the ‘Three Legs of Man’ theme. The sign family is made up of distinctive forms, their unique shapes helping to unify the various sites.
Project
14/20
2015
Year
Project

14/20

Year

2015

Photo credit: Boston Council

Boston
In 2015, we reconnected the original Boston – a small market town – with its reason for being. A historic port along the river, connecting people and starting journeys, a maritime feel was always going to be a defining feature. The solution we developed updated existing fingerposts while introducing new mapping and interpretation monoliths. We wanted to reveal the town’s unique stories and encourage visitors to explore. Colours were chosen to reflect the waterside character, and we also included detailed interpretation stories to reveal the town’s rich heritage.
Boston
In 2015, we reconnected the original Boston – a small market town – with its reason for being. A historic port along the river, connecting people and starting journeys, a maritime feel was always going to be a defining feature. The solution we developed updated existing fingerposts while introducing new mapping and interpretation monoliths. We wanted to reveal the town’s unique stories and encourage visitors to explore. Colours were chosen to reflect the waterside character, and we also included detailed interpretation stories to reveal the town’s rich heritage.

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Project
16/20
2016
Year
Project

16/20

Year

2016

St Leonard’s on Sea
Our signage on this project complements the town’s striking modernist promenade with a fusion of seaside influence and references to Art Deco architecture. Influenced by the historic architecture along the seafront – including Marine Court, an iconic residential building – we incorporated colours of the ocean, seaside imagery, and a modern square shape to the signage.
St Leonard’s on Sea
Our signage on this project complements the town’s striking modernist promenade with a fusion of seaside influence and references to Art Deco architecture. Influenced by the historic architecture along the seafront – including Marine Court, an iconic residential building – we incorporated colours of the ocean, seaside imagery, and a modern square shape to the signage.
Project

18/20

Year

2018

Project
18/20
2018
Year
Ireland’s Ancient East
Our largest outside the UK, this project was all about landscape and journeys. The iconic design responds directly to Ireland’s Ancient East’s brand and vision, taking references from the landscape to develop a distinctive form that invites users to engage with local attractions and orientate themselves. Introducing users to wider tourism, this project encourages a journey through storytelling, getting people to explore even further.
Project

20/20

Year

2019

Project
20/20
2019
Year
Devonshire Quarter
The Devonshire Quarter is a newly defined cultural district in Eastbourne. Despite being close to the sea, it has previously felt disconnected due to Eastbourne’s counterintuitive topography that requires visitors to walk uphill to the seafront. Our strategy unified the site, clearly identifying buildings in a contemporary design that respects all building styles and raises awareness of a new quarter of cultural destinations in the south coast town. We wanted to create something modern in a Victorian, seaside environment.
Devonshire Quarter
The Devonshire Quarter is a newly defined cultural district in Eastbourne. Despite being close to the sea, it has previously felt disconnected due to Eastbourne’s counterintuitive topography that requires visitors to walk uphill to the seafront. Our strategy unified the site, clearly identifying buildings in a contemporary design that respects all building styles and raises awareness of a new quarter of cultural destinations in the south coast town. We wanted to create something modern in a Victorian, seaside environment.