Unique placemaking for a unique neighbourhood

We’ve been busy developing a wayfinding strategy for a new community close to Portsmouth, Hampshire.   Berewood is a unique residential-led development on the outskirts of Waterlooville, about two miles north of Portsmouth. The first phase is already in place but the entire site is expected to take a decade to be built out in full. When complete, Berewood will provide 2,650 new homes, two new primary schools and a new local centre with shops, services and community space.  But notably,

A Unified Workplace

Our work for the Union of Shop, Distributive and Allied Workers (Usdaw) is nearing completion, with internal wayfinding and signage being installed in the union’s new head office in Salford. Usdaw is one of Britain’s largest trade unions representing workers in the retail, distribution, manufacturing and service sectors.  Established over 125 years ago, in Manchester and Birmingham, today it represents around 400,000 workers nationwide, with its head offices in Salford.

Making our mark at the Olympic Park

Placemarque has been appointed to deliver a new wayfinding scheme at Stratford Waterfront, within London’s Queen Elizabeth Olympic Park. The development site will be known as East Bank, a new waterside cultural and education quarter. Alongside new residential development, it will be home to new BBC music studios, Sadler’s Wells East, a new Victoria and Albert museum (V&A East), a new University College London campus for East London and UAL:

How does digital innovation impact today’s wayfinding solutions?

Why we need Blue Sky thinking and user-friendly digital products We love to think outside the box. In our Placemarque Lab we grapple with the big questions and challenges that are impacting society both now and in the future. Climate change, of course. But also the future role of town centres and the workplace, and the impact of place on health, amongst others. We like tinkering with new technologies and

Team on site installing Scarborough’s new wayfinding signs

Our wayfinding strategy for Scarborough is now being implemented, with monoliths and fingerposts currently being installed across the town and seafront. It’s an exciting moment and one which we always enjoy: seeing months of strategy planning, consultation and design being realised into real, tangible signs in the ground. As well as giving navigational prompts, the monoliths display artwork that reflects the town’s heritage as Britain’s first seaside spa resort. The

What can designers learn from sheep?

Finding your way along the sheep tracks Sheep tracks trodden through a field. © Thornbrook Barn If you’ve ever observed sheep walking across a field, you’ll know they tend to follow one another in line. So much so that even if there’s a blockage ahead, they’ll often still wait in line. If they do get impatient and overtake, they return to the well-trodden path to continue on their way. They

Extending and strengthening Boston’s historic connections

We’ve been appointed by Boston Borough Council to deliver the “Experience Boston” project which will enhance visitor experience and develop understanding of the town’s strong trade and maritime heritage associations. Through our work on the 2015 “Boston: Explore and Discover” project, we established the place brand for the town, whilst helping visitors navigate the town centre and explore its attractions. The latest project, which has received accelerated grant funding through

The Importance of Storytelling: History, Heritage & Placemaking

  Great placemaking relies on really getting under the skin of somewhere. Acknowledging all that makes a place, well, a place. Whether that’s its past, its purpose, its buildings and spaces, its people; it all matters. Every single place has a story, no matter how new, modern or simple it might appear on the surface. Wayfinding is about finding new and exciting ways to share a narrative with everyone who

On the map in Ireland with two new project wins

Carlow, Ireland Athenry, Ireland We are pleased to have won two major projects in Ireland to improve visitor orientation to maximise tourism opportunities in Athenry and Carlow. Placemarque has been commissioned by Galway County Council to produce a wayfinding and interpretation strategy for Athenry, which will build on the town’s growing heritage and culture tourism market.  It will celebrate Athenry’s existing sporting success and cultural diversity by boosting the developing

Our reflections on 2020

What a year it has been. 2020 began with such promise; with grand ideas on how we would celebrate what has been an incredible twenty years for Placemarque. But the world had other plans. And alongside businesses all over the globe, this year has instead been about adapting to new ways of operating and reimagining what the future might look like for us as individuals, a business, and as a