#Stayalittlelonger: how good wayfinding drives inward investment

Good wayfinding encourages people to stay a little longer or walk a little further in order to spend their time and money in a different space.

Smart City and Connectivity

A smart city shouldn’t just be about bandwidth connectivity, it should really be about connecting people, communities and creating places.

What makes a smart city smart?

Looking at cities differently as we increase the integration of data and digital into our wayfinding.

Smart thinking builds smart cities

Digital, virtual and mixed reality technologies and big data. How things have moved on since we first developed Oxford’s wayfinding.