When should you use digital wayfinding?

Good wayfinding can be the difference between shoppers viewing a mall as an efficient, opportunistic and dry place to shop – or a stressful, confusing hassle. It can also brand a space.

Finding your way home

Home. Whether you’re in a block, a terrace or a detached Georgian villa, most of us feel the same way about it.

What defines an airport city?

An airport city is the same as every other city, isn’t it?

Designing for difference

During Dementia awareness week, the Placemarque team reflected on how we consider differences in neurodiversity in our wayfinding.

Find your way...around universities

A university is a brand. Good wayfinding helps to tell the story of your university, helping people understand what makes it unique