Derby's industrial heritage was the key theme in our wayfinding and public art masterplan. We delivered a wayfinding scheme for the city developing place specific strategies, detailed consultation exercises, and public art engagement.
Using both traditional street signage and digital information delivered to users' smartphones via QR code scanning, the scheme provides place-specific visitor navigation, orientation and interpretation, developing the local character and identity of engineering and making traditions.
The sign is conceived as an extruded cog formed in aluminium on to which dynamic shaped panels are fixed to deliver the required navigational information. The colours of the signs reflect the character areas in the city.
Placemarque was an excellent fit; their approach and experience in this field hugely contributed to the successful implementation of the project.
The design team met the brief with great creativity and their understanding of our requirements was excellent. Communication has been very good, all outputs were delivered on time and to a high standard.
Sophie and Sue have been great to work with and are always open to discussing ideas and change. The monoliths and fingerposts have been well received by the public and other departments using the tear-off and online maps as tools.
All four of the products are proving to be a great asset to the city’s tourism, and the bespoke designs are well liked by visitors and the citizens of Leicester.
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