Major public realm improvements created by Eastbourne Borough Council requested a new pedestrian signage and wayfinding system to help visitors engage with the new-look town centre.
Historically, Eastbourne has been a challenging place to navigate, with counterintuitive topography that requires visitors to walk uphill to reach the seafront.
We used public and stakeholder consultations to understand the barriers to connectivity and what was needed to drive footfall to other parts of the town, encourage exploration, and ensure visitors see more of what it has to offer.
In response to the consultation exercise, we developed a full wayfinding masterplan for the town, setting out a pedestrian route network, and a hierarchy and sequencing of directional information.
We developed a family of directional signs, including internally illuminated map signs, totems, and fingerposts. It will be installed in stages as the town's public realm is upgraded.
Placemarque delivers a great product and fantastic service. They made us part of the process, bringing all our stakeholders into the concept. I was inspired by working with them – they have so much knowledge and are always on the ball.
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