Failte Ireland appointed us to design a range of orientation signs for several sites and deliver Ireland’s Ancient East brand and tourism initiative. The purpose of the project is to offer visitors a compelling motivation to visit the east and south regions of Ireland, so Failte Ireland have developed a new umbrella destination brand called 'Ireland's Ancient East'.
The brand is rooted in the rich history and diverse range of cultural heritage experiences that are particularly prevalent in the east and south of the country. The signs have been designed to respond to the themes of Ireland's Ancient East brand and vision, taking their references from the landscape to develop an iconic and distinctive form which invites the user to orientate themselves to the wider tourism offer. The signs are also designed to engage the visitor and cross-sell attractions.
We managed the entire project, including the detailed consultations required, planning, heritage applications, archaeology and conservation, site audits, and landscape planning.
Manager, Dunbrody Famine Ship Experience
We love the distinctive look of the design. People are engaged and we’re seeing the benefits of the cross promotion of the various attractions in our area. The quality of the signage enhances the Ireland’s Ancient East brand and it’s great to see the roll out of the signs across the region.
Emeir O’Connell
Manager of Wicklow’s Historic Gaol
It’s more of a bespoke piece of art that acts as a curiosity and photo opportunity than an information sign. The design appeals to tourists as it is Celtic in nature and the colour scheme is warm and earthy, and it lures the tourist to it. Tourists are regularly seen huddled around the sign, reading the information and posing for photographs.
The Ireland’s Ancient East Orientation Signs are a wonderful resource. Visitors and locals alike are drawn to it by the vibrant colours and captivating images.
