Limerick City and County Council takes a proactive approach to encouraging tourism.
Yet while the city of Limerick has plenty of attractions on offer, it can still struggle to capitalise on the crowds that flock to the nearby golf courses.
The challenge here was to bring consistency across county-wide visitor attractions to create a strong welcome for visitors, using the newly developed Limerick brand.
We were originally brought on board to devise a wayfinding strategy for the city of Limerick and interpret the city’s new visual brand into a full family suite of signs including totems, fingerposts and gateway signs.
We looked at how people perceived the city, defining quarters to help visitors build a mental map.
The project scope then widened to incorporate satellite towns, including the town of Adare, due to host the Ryder Cup next in 2027.
We navigated Covid-era “lockdown” rules while carrying out site visits to keep this project running to programme.
In 2025 we returned. The visual brand for Adare and Ballyneety (a Junior Ryder Cup venue) has evolved to be more locally-specific and to reinforce the links with the golf. So, we’re updating the signage design for the town to reflect the new visual brand.
As the brand has evolved, we’re helping the council express and reinforce the new look through a fresh suite of on-brand signs, as well as bringing consistency to information brochures.
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