Liverpool Waters is one of the UK's largest regeneration projects, transforming 60 hectares of former docklands into a series of new mixed-use neighbourhoods over the coming decades. With development at Princes Dock now complete, attention is turning to the 9-hectare Central Docks, the residential heart of Liverpool Waters and the next major phase in the waterfront’s transformation.

One of the biggest challenges is ensuring the new neighbourhood feels connected rather than isolated. Although the waterfront is only a short distance from the city centre, major roads and former dock infrastructure result in indirect walking routes that feel disconnected. The strategy needed to create intuitive routes between the city centre, Central Docks and Everton’s new stadium, making active travel the obvious choice

We created a wayfinding strategy built around a clear hierarchy of information, helping people understand where they are, where to go next and how long it will take.

Our sign concept features Corten steel-effect gateway totems on the main approaches, interactive digital signage alongside static directional pointers, fingerposts and way markers.

The signage reinforces Central Docks' established identity while remaining recognisably part of the wider Liverpool Waters brand. Each neighbourhood has its own colour palette and iconography, supporting local identity as well as cohesion across the wider masterplan.

For the neighbourhood’s central park, canal and wildlife area signage responds to the different landscape character. Some signage will be mounted onto existing landscape features while standalone totems incorporate bug hotels into their base.

Interpretation also forms an important part of the strategy, celebrating the docklands' industrial history alongside Liverpool's rich musical heritage.

Wayfinding has an important role to play in making entirely new neighbourhoods feel established from day one. By creating clear walking and cycling routes, the strategy helps Central Docks feel connected to the wider city.

Together with the interpretation panels, the wayfinding system supports navigation, encourages active travel and reinforces the identity of one of the UK's most ambitious waterfront regeneration projects.