Piccadilly East

Native Residential and Artel

Strategic wayfinding advice to announce two new buildings while also reinforcing the identity of, and connections to and from, the neighbourhood.
Team involved
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Status
Completed
Awards
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Expertise
Wayfinding strategy

The challenge

Portugal Street East lies within the Piccadilly East area, and is experiencing significant, rapid change. But with such a lot of change, the potential for confusion for user navigation is high.

With each development plot being delivered by different developers, Manchester City Council wanted to ensure a consistency of signage is delivered across the neighbourhood.

What we did

Our legibility study reviewed all modes of transport to understand how and where the users arrive from, the routes they take, and the decisions they will need to make to reach their destination.

This helped us to define the strategy for each building.

With large scale developments taking place in every direction, the key objective here is to reinforce the navigational pattern, to ease people movement within the regeneration area and to the transport  hubs.

We prepared external wayfinding and signage strategies for each building, with the aim of:

·        Developing a hierarchy of information and a family of signs that will greet visitors and residents

·        Proposing a design that is in keeping with the public realm and utilises the material palette as set out by landscape architect re-form.

·        Bringing consistency to signage across the area

Our wayfinding strategies were suitable for discharging  planning conditions for each scheme, detailing:

·       The strategic positioning of signs

·       Sign sizes to ensure consistency across sites

·       A clear hierarchy to help with legibility and navigation

The solution

With such a lot of flux and change taking place in  Manchester city centre’s built environment, the Council’s main priority for  wayfinding was to connect all the different neighbourhoods through  consistency of signage.

Taking a strategic look across the area, and working  closely with developers, stakeholders and landscape architect re-form, our  strategies propose practical and implementable solutions that will tie the  built form together, across the different buildings and spaces, to help users  get to where they want to go.

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