Find your way…around universities

A university is a brand. Often with a strong heritage but perhaps wanting to convey modernity or reflect its field of study. Definitely needing to communicate the impression of being well-organised, effective and welcoming. And when a university has grown organically, perhaps over a few centuries, encompassing buildings of different designs dotted around an area, signage may be the only branded element to a campus. Wayfinding is therefore an opportunity