Designing for Difference

With Dementia Awareness Week taking place at the end of May, the Placemarque team reflected on how we consider differences in neurodiversity in our wayfinding. CIPD research indicates that at least 10% of the UK population is neurodivergent.[1] This means they have a different thinking style such as dyslexia, dyspraxia, ADHD and dementia. And this means we need to think carefully about how we present information in our wayfinding. For