Placemarque has been on its journey for 20 years. Over that time we have clocked up some amazing experience:

Worked from six offices Visited over 400 towns and cities Carried out over 100 site visits in the rain Lost count of how many times we have had to explain ‘heads up’ mapping Got lost on our way to several wayfinding meetings Got lost on our way home from several wayfinding meetings Undertaken too many public consultations Have now developed an elevator pitch for what wayfinding is and isn’t Worked with lots of interesting clients and consultants

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Our wayfinding is more than just the practical information of aiding navigation. We also try to tell a story. We invite you to share with us some of the highlights

Project

01/20

Year

1900

City of London

This first large-scale project was groundbreaking in our use of heads up mapping. Instead of drawing the city of London with the river below and the city above, we needed to reorientate the map and situate the river where it actually was for the user. This project set out to make the city more manageable, breaking it down into districts and highlighting the walkability. The final products’ bases also used a fossil stone engraved with the city crest to allude to its history.

Year

1900

Project

02/20

IAE-Sketch

Ireland’s Ancient East

Our largest outside the UK, this project was all about landscape and journeys. The iconic design responds directly to Ireland’s Ancient East’s brand and vision, taking references from the landscape to develop a distinctive form that invites users to engage with local attractions and orientate themselves. Introducing users to wider tourism, this project encourages a journey through storytelling, getting people to explore even further.