Bruntwood’s investment in the Alderley Park site marked a step change in its business, moving out of Manchester and investing in a whole site, rather than a single building. Together with Manchester Science Partnerships, they created the UK’s largest bioscience campus in 400 acres of historic parkland. Design agency The Chase created a gorgeous brand identity for the project; we worked with them to apply that branding to interior and exterior wayfinding for the site and its buildings.
What we did:
We used the scientific nature of the business park to inform the design of the wayfinding, from the small accent numbers on the floor level similar to that used in chemical formulas, to the stacking of squares as in the periodic table. A monochrome colour scheme lent itself well to vehicular and interior signs. We used the logo to create statement gateway signs, giving a strong sense of arrival.