City of London

Corporation of London
London, UK
FX Design Award
The project required a comprehensive design study for a complete new wayfinding system for the City of London. A detailed analysis of the historical makeup of the city established recognisable districts and character areas; and a careful study of the location and distribution of landmarks and places of interest was integrated into a key route network to provide easy navigation and orientation. A new map for the city was designed along with new designs for bespoke sign structures. Over 60 map points and 120 fingerposts have already been installed and the system is regularly added to as the city continues to evolve.