Derby

Client:
Derby City Council
Location:
Derby, UK
Winner:
Wayshowing IIID Award
Derby’s Industrial heritage was the key theme to be referenced in our Wayfinding and Public Art master plan and we delivered a wayfinding scheme for the city developing place specific strategies, detailed consultation exercises, and public art engagement.
Using both traditional on street signage and digital information delivered to users smart phones via QR code scanning, the scheme provides place specific visitor navigation, orientation and interpretation, developing the local character and identity of engineering and making traditions. The sign is conceived as an extruded cog formed in aluminium on to which dynamic shaped panels are fixed to deliver the required navigational information, the colours of the signs reflect the character areas in the city.