Ireland’s Ancient East

Failte Ireland
British Sign Award 2018
Transform Award 2019
Placemarque were commissioned by Failte Ireland to design a range of orientation signs to be located at a wide range of sites and to deliver Ireland’s Ancient East brand and tourism initiative. The purpose of the project is to offer visitors a compelling motivation to visit the east and south regions of Ireland so Failte Ireland have developed a new umbrella destination brand called Ireland’s Ancient East. The brand is rooted in the rich history and diverse range of cultural heritage experiences that are particularly prevalent in the east and south of the country. The signs have been designed to respond to the themes of the Ireland’s Ancient East brand and vision, taking their references from the landscape to develop an iconic and distinctive form which invites the user to orientate themselves to the wider tourism offer. The signs are designed to engage the visitor and cross sell attractions. Placemarque managed the entire project including the detailed consultations required, planning, heritage applications, archaeology and conservation, site audits and landscape planning.