Oxford Brookes University

Client:
Oxford Brookes University
Location:
Oxford, UK

Year:
2016

The Challenge:
Oxford Brookes University consists of four campus sites and is currently undergoing plans to significantly improve its estate over the next 10 years.
The university had installed a new wayfinding solution for its landmark John Henry Brookes Building at the primary campus in Headington, Oxford. However, the wayfinding was not improving navigation as hoped; in fact it was creating confusion.
Placemarque was appointed to revisit the wayfinding strategy for the building and develop a solution that better addressed the navigational challenges of the site.
What we did:
We addressed naming, usage patterns and routing as well as style, to deliver a scheme that was adaptable to different buildings, helped the wayfinding journey and was consistent and effective.
As a result of poorly implemented wayfinding, the university had seen how important it is to do it well and asked us to create a strategy that could be rolled out across the whole estate in future phases.