Oxford Canal

Oxford County Council
Canal and River Trust
Oxford, UK
Placemarque were commissioned to design a wayfinding scheme to raise the profile of the final 3 mile stretch of the 77 mile Oxford Canal. This was done in conjunction with the Heritage Lottery funded Oxford Canal Heritage Project, which worked with communities to produce information about the history and natural environment of the Oxford Canal. The project involved a brand refresh, the design of new post and lectern signs, along with complete new graphics and mapping. The lectern signs included a full map including interpretive images and building elevations. The signs included QR codes that can be scanned by smart phones which will then direct you to either an audio of the history or to the trail guide on a mobile website.