The University of Cambridge has been steadily developing its science and technology campus west of the city since they acquired it in the 1960s to address the limitations that the historic city centre buildings presented for expansion.
We’ve been appointed at the outset of a project for the West Cambridge site to provide a wayfinding strategy that will form part of the backbone of a new masterplan.
West Cambridge site at present
West Cambridge masterplan vision
Guy Warren, Placemarque’s design director, said:
Before any design work is carried out, our initial brief is to establish a comprehensive and coherent naming system for all the uses on site – a combination of various schools, faculties and departments. In our experience, with organisations of this scale you soon discover that one person’s science department is another person’s research lab!
As always, our approach is to be user-centric, so we’re focusing on devising a logical and user-friendly naming system for the buildings and uses on site. With the university’s added focus on creating welcoming, flexible uses or “zones” across the campus, we know it’s important to get the naming hierarchy for this complex mix of uses right at the outset. That way the sense of arrival and place here will match the world-renowned science and research facilities it accommodates.
These early stages of a project often go on behind the scenes unnoticed, but they are key to the success of a place. Once a naming system is agreed, design work can commence!