We are a close-knit team with a whole host of design skills and experience
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Strategy Director
An architect by training, Sue founded Placemarque in 2000 after she discovered her passion was in designing ways to help people feel confident to explore and connect with where they are.
As Strategy Director, her core approach is to first understand a place and its barriers to movement, so that the right solution can be found to make sense of the place. Sue likes to come up with simple ways to bring ideas across, break down barriers to movement and help people navigate in and around buildings and places.
A member of RIBA and fellow of the Royal Society of Arts, Sue speaks regularly at universities and business events to share her approach and insight.
Key Skills
+ Architecture
+ Wayfinding Strategies
+ Project Lead
+ Planning Advisor
Design Director
Guy is a wayfinding and graphic designer, and has been Design Director at Placemarque since 2005.
He loves to get under the skin of a place to understand what makes it unique, and is particularly interested in how typography and graphic design can be used to reflect and express a place’s identity and sense of belonging in the built environment.
Guy leads on projects across all sectors, working collaboratively within multi-disciplinary design teams, and bringing his perspective on understanding how people intuitively navigate about a place to deliver cohesive urban design solutions.
Guy is a member of the Chartered Society of Designers.
Key Skills
+ Wayfinding Strategies
+ Graphic Design
+ Digital Design
+ Project Lead
Creative Director
As Creative Director, Sophie leads on projects across all sectors, finding the right strategy for developing bespoke wayfinding solutions. She liaises with clients to get to the heart of what problem needs solving, and uses her technical design and collaborative skills to develop innovative design solutions.
Sophie has a keen eye for detail and loves to uncover hidden gems in a place that can become the inspiration for a design strategy. She uses her creative graphic design skills to develop beautiful layouts that will work for all different types of users.
Sophie is a member of the National Association of Women in Construction (NAWIC) and loves developing relationships with peers across the urban redevelopment sector.
Key Skills
+ Project Management
+ Wayfinding Strategies
+ Graphic Design
Graphic Designer
Hannah is a wayfinding and graphic designer. She loves getting to design for real places, researching the unique story behind a place, and turning concepts and ideas into a final scheme. Her work for the 2018 award-winning Ireland’s Ancient East project for Failte Ireland is a great example; the final spiral design reflected the historic Hill of Tara logo.
As well as developing strategies and concepts, she also secretly loves getting stuck into the detail: working out how to translate all the important information and content into the sign design.
Hannah is currently supporting the practice in exploring the development of wayfinding strategies using big data and digital technologies.
Key Skills
+ Wayfinding Strategies
+ Graphic Design
+ Detail Design
Graphic Designer
Ellie’s training in graphic design and visual communications gives her the insight needed to carry out wayfinding audits of a place to understand the user needs, and the skills to design beautiful and user-friendly maps, floorplans and diagrammatic illustrations.
She loves helping bring a sense of order to a place, and encouraging people to explore and find out what’s on offer. Ellie has a diverse experience working across all sectors – from large estates to heritage sites and town centres, and has worked with prestigious clients including King’s College London and University College London.
Key Skills
+ Graphic Design
+ Information Design
+ Placemaking
3D Designer
Tom’s background in product design means he brings a practical perspective into the creative team which helps with visualising how a graphic template or concept will translate into a real, physical object in situ.
His strong understanding of 3D objects helps with determining material choices and how a sign would actually be manufactured. He works with our clients to develop 3D and digital design solutions.
Tom enjoys presenting design concepts to clients, and loves to collaborate with his colleagues.
Key Skills
+ 3D Design
+ Graphic Design
+ Product Design
Assistant Graphic Designer
With a strong background in the arts and a keen interest in visual communication, Tom is thrilled by the opportunity to contribute his perspective to new wayfinding strategies.
His excitement initially stemmed from the outdoors, navigating woodlands and national parks using a compass and map, but his intrigue in the architecture, history and culture of more urban areas has led his interest to cover wayfinding as a whole.
After being introduced to basic design software, Tom has expanded his skillset to 3D modelling, along with the main applications of the Adobe suite and has structured his education around graphic design.
Tom is eager and enthusiastic about environmental design and is assisting on a number of Placemarque projects.
Assistant Graphic Designer
In 2019, Jessie graduated from Sheffield Hallam University after studying Graphic Design BA and in the years following, she pursued her passion for graphic design as a freelance designer, working on a range of digital and print-ready projects for local independent businesses.
Throughout her final year at university, Jessie delved into the world of editorial design. She enjoys typesetting and printing books, but predominantly the process of development and the pride of bringing ideas into fruition.
The collaborative nature of Placemarque is something that is exciting to Jessie, as well as having the opportunity to help unearth the natural, social, cultural, and physical environment of different areas in the most appropriate, accessible, and sustainable way.