Following the success of our work in Scarborough, we’ve been instructed by the borough council to move our focus 20 miles further north to Whitby, the historic port and home to the replica of Captain James Cook’s HMS Endeavour.
Whitby town centre spans both sides of the harbour
Having recently seen the signs being installed in Scarborough, we are buoyed to expand the wayfinding strategy up the coast to Scarborough’s quainter, quirkier neighbour. Whitby’s history as a sea faring port and its connections to Captain Cook may be well known, but its role in inspiring novelist Bram Stoker’s Dracula is perhaps less so.
Sue Manley, Placemarque’s Strategy Director, said:
As with all our strategies, we’ve been getting out and about to better understand how the place fits together, scope out the key destinations and get a feel for what the pedestrian wayfinding experience is at present.
Initial site visit with local stakeholders
Typically, visitors converge along two busy routes within the town centre, either side of the harbour. Our scoping study will help us to pinpoint where improvements need to be made to wayfinding in the town in order to encourage visitors to venture off the beaten track and explore further inland.
If you’d like visitors to connect better with your place, get in touch to discuss how we can help, on 0161 241 3174