Proposals for fresh town centre signage in Kenilworth, Warwickshire have been approved by Warwick District Council.
Specialist wayfinding consultant, Placemarque, devised and submitted the planning application for advertisement consent. The new signage concept represents an overhaul of the town’s existing wayfinding signage and a fresh brand concept.
Existing fingerpost signs in the town are in poor condition and out of date – making navigation around the town centre difficult.
IS Group and Placemarque have worked closely with the district and town council, taking the town’s branding guidelines to inform a new wayfinding signage concept that reflects the character and history of the town. The approved scheme will entail the installation of new fingerposts, monoliths and wall signage in 12 locations across the town centre.
Placemarque founder, Sue Manley said:
“There are clear aspirations for investment in the fabric of Kenilworth town centre. The new wayfinding signage will help to draw visitors into the town centre and encourage them to stay a little longer and explore a little further.”
Ian Hopkins, project manager at IS Group, said:
“We’re looking forward to implementing Placemarque’s wayfinding strategy, this time in the beautiful town of Kenilworth. Removing the outdated signage and replacing with Way2Go products that visually portray Kenilworth’s identity will undoubtedly enhance the user experience.”
The leader of Kenilworth Town Council, Cllr James Kennedy added:
“Kenilworth Town Council is pleased to be working with IS Group and Placemarque to transform wayfinding across the town. We hope soon to start a second phase to bring the rest of our signage up-to-date and give visitors a warm welcome to Kenilworth”.