Lancaster City Council | Lancaster, UK

 Shortlisted: Wayshowing IIID Award 2020 

The challenge

We were appointed to design a bespoke range of wayfinding structures for Lancaster City Centre. The project has involved an analysis of the city, stakeholder consultation, sign and mapping design.

What we did

Building on the city theme of ‘small city – big story’, our design was a four-sided treasure box revealing local stories through colour, materials, and interpretive character, along with clear navigational information. The signs are constructed from cast bronze frames, glass panels with reverse applied graphics, and engraved stone base panels.

Why it works

This project took the rich history of Lancaster and imbued it into everything we produced. The city is now richer for having these unique wayfinding solutions.

Client Review

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