Winner of British Sign Award 2018

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Our exciting Ireland’s Ancient East wayfinding scheme is now officially award-winning, in the wayfinding category of the British Sign Awards!

We are thrilled that the judges of the British Sign Awards have recognised the iconic and distinctive form of the signage design, and the hard work of the whole project team.

What was it?

The project sought to offer visitors a compelling motivation to visit the east and south regions of Ireland, cross-selling traditionally under-represented destinations. So, Failte Ireland developed a new umbrella destination brand called ‘Ireland’s Ancient East’.

What did we do?

We managed the entire project, including the detailed consultations required, planning, heritage applications, archaeology and conservation, site audits and landscape planning.

Inspired by the brand logo – a spiral known as the Hill of Tara – our signs narrated the rich history of the region.

We responded to the themes of within the brand and vision, taking their references from the landscape to develop an iconic and distinctive form which invites the user to orientate themselves to the wider tourism offer.

We took the logo and used it as a device for the structure of the sign itself. Then we mapped out destinations around the spiral – with the honeypot in the centre and the lesser-known peripheral places around the spiral.

“We love the distinctive look of the design. People are engaged and we’re seeing the benefits of the cross promotion of the various attractions in our area. The quality of the signage enhances the Ireland’s Ancient East brand and it’s great to see the roll out of the signs across the region.”

Sean Connick, Manager, Dunbrody Famine Ship Experience


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