Winning gold at the Modeshift National Sustainable Travel Awards 2014

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Our wayfinding scheme for Harrogate, North Yorkshire, has been awarded the top prize at the national sustainable travel awards, within the category of Community Engagement Project of the Year.

What was it?

A new wayfinding strategy, with a bespoke range of pedestrian signage and mapping to encourage visitors to explore the historic spa town of Harrogate. The sign family consists of monoliths, wall mounted signs, and fingerposts using the Harrogate skyline as the coordinating identity feature.

The key issue was to encourage wider exploration by pedestrians and cyclists, highlighting the range of attractions, landmarks, and open spaces throughout the town.

What did we do?

Mindful of the town’s heritage, and its strong local pride, we worked hard to engage positively with the relevant stakeholders to make sure our work properly understood the town’s personality.

We also developed digital interpretation accessed via smartphones that features interpretation and images for a number of key locations within Harrogate.

We were able to create something truly unique for Harrogate that allowed us to shine a light on everything special about the town, and we’re thrilled that it was recognised through this fantastic award.

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