Putting Limerick on the map

View of the River Shannon from Limerick city walls

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Returning to Limerick to tell its story

We’re back in Limerick to resume our work for the city’s wayfinding strategy. Limerick City and County Council has appointed us to deliver a wayfinding strategy for the town.

The works are programmed to be completed in time for the city to host the 2027 Ryder Cup at nearby Adare Manor.

As one of golf’s most distinguished events, Limerick is preparing to welcome huge numbers of spectators to the locality, and it is keen to capitalise on the opportunity to showcase all that the town and its environs has to offer.

Sue Manley, Placemarque’s Strategy Director, said: “Our involvement in Limerick began in 2020 when we provided initial analysis and concept development for what could be achieved.

The project paused as a result of Covid-19 so we will build upon that initial work with a particular focus on creating a welcome for visitors.”

Our current work moves the initial scheme forward, refining the details and ensuring cohesion with the wider public realm strategy. It will, amongst other things, incorporate eye-catching and beautiful gateway signage that puts it “on the map”.

Together with public realm works also underway and wider wayfinding interventions, our strategy will draw visitors in and make it clear that there is a buzz in Limerick worth exploring.

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