A new brand identity for Ealing Broadway

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We’ve been appointed by British Land to deliver a new wayfinding strategy for Ealing Broadway as part of a wider rebranding exercise.

The shopping centre was originally opened in the mid-80s and has formed a core part of Ealing town centre ever since.

But, like many retail centres and high streets, the role and identity of Ealing Broadway has shifted over the recent years, in part due to changing shopping and working patterns, the rise of Internet shopping and market forces.

The centre has undergone various updates in its time, most notably with phase one of a comprehensive masterplan for refurbishment and extension completed in 2015.

A whilst a new branding exercise was carried out at that time, it’s now time to refresh that image. British Land has undertaken an extensive branding exercise to reposition the centre as a vibrant and dynamic urban destination, to bring new life into the centre.

Guy Warren, Placemarque’s Design Director, said

“We’ve been brought into the team to translate the fantastic new branding concept into a wayfinding strategy. We’ll be looking to communicate the new brand values to shoppers whilst still providing clear navigation to ease movement and encourage people to explore.”

Ealing Broadway is a place of connection, being both refreshingly local as well as exceptionally well connected. It offers both urban energy and connections with nature. It’s a place of contrasts.

With our initial site visit already in the bag, we’re looking forward to getting to grips with this exciting new brand to help foster a strong sense of belonging and strengthen connections at Ealing Broadway through the wayfinding interventions.  

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