The Challenge

Showtown is Blackpool’s first museum. Being developed on the seafront, it draws on the heritage of the town as a place of entertainment, circus, and seaside fun. The museum houses culturally important artefacts and stories from show business and seaside entertainment, from dancing to comedy, all delivered with the typical fun and cheeky style of Blackpool. The challenge was keeping that spirit alive in our wayfinding.

What we did

Working with branding agency True North, we are developing a wayfinding strategy and signage design that reflect the brand characteristics and bring visitors into and through the museum. The museum is due to open in 2021.

Why it works

Put simply, this is wayfinding with a smile!