Aecom | Doha, Qatar
Working in a place like Qatar, juggling both English and Arabic language and culture was the main challenge.
What we did
We developed concepts for a series of sleek contemporary signage structures for this landmark Doha development. Digital messaging delivers information, including advertising, to shoppers and residents, guiding users from the car park to shopping malls, hotels, and residential towers.
Why it works
This was a fantastic opportunity to create something special for the area.