North Yorkshire County Council| Harrogate, UK
Winner: Modeshift, National Sustainable Travel Award in the Community Category 2014
The challenge
North Yorkshire County Council asked us to develop wayfinding design through a bespoke range of pedestrian signage and mapping to encourage visitors to explore this historic spa town. The key issue was to encourage wider exploration by pedestrians and cyclists, highlighting the range of attractions, landmarks, and open spaces throughout the town.
What we did
The sign family consists of monoliths, wall mounted signs, and fingerposts using the Harrogate skyline as the coordinating identity feature. We developed heads-up mapping to highlight key pedestrian paths, landmarks, and cycle routes. We also developed digital interpretation through a mobile website, accessed via smartphones and tablets, that features interpretation and images for a number of key locations within Harrogate.
Why it works
We were able to create something truly unique for Harrogate that allowed us to shine a light on everything special about the town.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |