The challenge

Oxford County Council and the Canal and River Trust needed a wayfinding scheme to raise the profile of the final 3-mile stretch of the 77-mile Oxford Canal.

What we did

We produced our designs in conjunction with the Heritage-Lottery-funded Oxford Canal Heritage Project, which worked with communities to produce information about the history and natural environment of the Oxford Canal. The project involved a brand refresh, the design of new post and lectern signs, and new graphics and mapping. The lectern signs included a full map including interpretive images and building elevations.

Why it works

The signs include QR codes which visitors can scan with their smartphones to access an auditory history of the location or a nice trail guide.