The challenge

British Land commissioned us to provide a new wayfinding solution for this prestigious central London development. Existing signage provision could not be updated easily to accommodate new buildings, facilities, or shops, and the lack of any mapping presented a confusing environment that was difficult to navigate.

What we did

The boundary of the development was not clearly defined and the current signage did not reflect and communicate the high quality of the surrounding area that features public art installations by Julian Opie and Anthony Gormley.

A new branding package for Regent’s Place was being implemented and one of the key aims of our strategy was to develop a strong branding ‘signature’ that could be applied across the sign structures.