North Yorkshire County Council
Harrogate, UK
Modeshift, National Sustainable Travel Award in the Community Category
North Yorkshire County Council commissioned Placemarque to develop wayfinding design through a bespoke range of pedestrian signage and mapping to encourage visitors to explore this historic spa town. The key issue was to encourage wider exploration by pedestrians and cyclists, highlighting the range of attractions, landmarks and open spaces throughout the town. The sign family consists of monoliths, wall mounted signs and fingerposts using the Harrogate skyline as the coordinating identity feature. Placemarque have developed heads up mapping to highlight key pedestrian routes, landmarks and cycle routes. Placemarque have also developed digital interpretation, through a mobile website accessed via smart phones and tablets that features interpretation and images for a number of key locations within Harrogate.