We are pleased to have won two major projects in Ireland to improve visitor orientation to maximise tourism opportunities in Athenry and Carlow.
Placemarque has been commissioned by Galway County Council to produce a wayfinding and interpretation strategy for Athenry, which will build on the town’s growing heritage and culture tourism market. It will celebrate Athenry’s existing sporting success and cultural diversity by boosting the developing local hotels, visitor attractions, local golf courses, and an emerging eco-tourism and activity tourism sector.
Carlow County Council has also appointed Placemarque to create and deliver a bespoke, interpretative experience for Carlow town, upgrading the visitor experience. The project will give access to and guide visitors around the town, focusing on Carlow’s community and its history from medieval times to today.
Placemarque Creative Director, Sophie Campbell, said; “Wayfinding provides a wealth of opportunities for growing towns, such as Athenry and Carlow, to connect visitors with their iconic landscapes and cultural heritage experiences, and to maximise and celebrate wider tourism offerings.”
Placemarque has been working across Ireland for three years and the team has helped eight differing Irish places to attract and delight visitors, including Trinity College Dublin and Ireland’s Ancient East
Both projects will be supported by historian, Judith Hill, who is helping the team to bring their heritage to life. Athenry is being developed alongside complementary projects for public realm improvements and place branding, and the Placemarque team includes Tobin Engineers.