We’ve been appointed by Boston Borough Council to deliver the “Experience Boston” project which will enhance visitor experience and develop understanding of the town’s strong trade and maritime heritage associations.
Through our work on the 2015 “Boston: Explore and Discover” project, we established the place brand for the town, whilst helping visitors navigate the town centre and explore its attractions.
The latest project, which has received accelerated grant funding through the Government’s Towns Fund, will deliver eight new monoliths that encourage visitors to explore wider afield. By extending wayfinding to the attractions beyond the town centre and developing new mapping of Boston within its wider context, the scheme will connect visitors to the nearby RSPB reserves at Frampton and Freiston Shore, as well as the Pilgrim Fathers Memorial.
Placemarque Creative Director, Sophie Campbell, said: “After working on the town centre project in 2015, it’s been exciting to be back in Boston and discovering even more about its rich heritage and the wider visitor offer.
“The nature reserve at RSPB Frampton is a fabulous contrasting experience to the vibrant town centre, with the marsh attracting over half a million birds from all over Europe. Through the introduction of new mapping we have been able to highlight the network of footpaths on offer, while also connecting the dots between the sites that sit outside the town and the centre itself.”
The design concept will introduce wildlife illustrations to the interpretation signs, enhancing connections with the nature reserves. New marker signs will also strengthen the town’s maritime connections by tying into an art trail formed of navigation buoys and the Structures on the Edge sculpture project.
At Placemarque, we love to uncover the unique stories of a place and how to connect places with people. If you would like to discuss your wayfinding needs or have any questions about our services, call us today on 0161 241 3174.