Another exciting stage has been reached at our latest project in Leeds; the signs are going into the ground at Wellington Place, Leeds’s vibrant mixed-use city centre neighbourhood. When our ideas and designs become a reality it’s a really special moment.
Wellington Place is one of the newest quarters in the city centre, located five minutes from the train station. Partially built out and with further phases to follow, the quarter will be home to new retail, leisure and commercial development, and also incorporates one of the largest public spaces in Leeds.
Working collaboratively with Planit-IE, who led on the public realm improvement strategy, our newly installed gateway signage will help to define the area’s character and mark it out as a destination for residents and businesses, community events, restaurants and bars and leisure activities.
Our input, appointed by MEPC, started with analysis of the quarter, including identifying the existing pedestrian wayfinding experience, key destinations spaces and main routes. The signage concept incorporates digital monoliths at each of the key gateways into Wellington Place.
Sophie Campbell, Placemarque’s Creative Director, said:
The brief was to create a unique gateway signage scheme that reflected the character of this new quarter. We’ve developed a digital concept that really announces visitors’ arrival and helps them to navigate through the quarter, bringing the identity of the place into the public realm.
The wayfinding strategy means that the signage will be able to adapt as the quarter continues to be built out, will enable visitors to search for their target destinations, and encourage them to explore the new quarter. It will also be able to provide real-time information to users on important information like bus timetabling.