New wayfinding for Tralee, County Kerry

St John’s, viewed from inside Tralee Town Park

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We’re happy to be heading back to Ireland this summer to work on our next town centre wayfinding strategy project.

This time, we’re in County Kerry, in the southwest, and our focus is on Tralee, the county town, and its connections to the wider area.

The largest town in the county is also home to one of the largest urban public parks in Ireland, Tralee Town Park. The park is flanked by St John’s catholic church and one of the town’s oldest streets, Denny Street, which is on the site of the old castle. Denny Street now boasts some beautiful 18th century Georgian buildings, and the Kerry County Museum.  It also provides a great base to explore the nearby coast on the Wild Atlantic Way, and neighbouring visitor destinations.

Sue Manley, Placemarque’s Strategy Director, said:

“As with all our town centre strategies, the most important first step will be to get to know the town and the environs and understand what makes it special.

“We’ll also be conducting an audit of the town to understand its main wayfinding challenges and scope out the existing signage provision.”

The town has an active local community and with plenty going on in the town there is a planned mobile app which helps visitors explore the town.

Our wayfinding strategy will dovetail with the town’s existing wayfinding tools to help further cement a sense of place and help visitors navigate the town and area.

The project, funded by Failte Ireland and Kerry County Council, presents an opportunity to showcase Tralee’s heritage and story, and highlight its key destinations by branding the environment with navigation and interpretation boards.

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