As well as our Wellington Place scheme bagging the gold, we also struck silver with our wayfinding scheme for Whitby.
What was it?
The scheme was a collaboration with sign manufacturer, DMA Signs, which sought to encourage visitors to venture off the beaten track and explore further inland.
What did we do?
We majored on conducting early doors stakeholder engagement to identify and understand what makes Whitby particularly special.
Our scoping study helped us to pinpoint where changes were needed to its wayfinding in order to improve visitor engagement with its lesser-known attractions.
