Oxford City Council
Oxford, UK
Oxford is famous for its signature views of significant historic buildings and focusing on this as a theme, the physical design of the signs uses the principle of framed views of architectural detail to create a connection between the sign and its environment. The sign frame is cast in bronze to complement the warm stone colour of the city’s buildings. The wayfinding system developed new mapping to simplify the complicated street layout to a schematic grid, highlighting the pedestrian routes and the public realm. Interpretation information accompanies navigation guidance on all signs and is additionally delivered via mobile web to a user’s smart phone.