Our town centre wayfinding project in Derby has been recognised at the International Institute for Information Design awards, in the “wayshowing” category.
What was it?
Drawing on Derby’s associations with railway heritage and Rolls Royce engineering, the signage on this project took the shape of an aluminium extruded cog. Dynamic, shaped panels are fixed onto this to deliver the required navigational information.
Using traditional on-street signage and digital information that’s delivered to users’ smartphones via QR code scanning, the scheme provides place-specific visitor navigation, orientation, and interpretation.
What did we do?
Derby’s industrial heritage was the key theme in our wayfinding and public art masterplan. We delivered a wayfinding scheme for the city developing place specific strategies, detailed consultation exercises and public art engagement.
We worked intentionally to uncover the stories that make Derby unique and translated these themes into the final sign design.
These awards really are the pinnacle of information design and we couldn’t be prouder to see our project up there with some fantastic winners.
