This article was first featured on Insider Media: https://www.insidermedia.com/news/north-west/placemarque-appointed-to-queen-elizabeth-olympic-park
The London Legacy Development Corporation has appointed Manchester-based wayfinding experts, Placemarque, to advise on wayfinding at the Queen Elizabeth Olympic Park in Stratford.
Placemarque will revisit the original Park Wayfinding Strategy prepared shortly after the 2012 Olympic and Paralympic Games with a particular focus on delivering accessibility and inclusion for all its users.
Social inclusion – at the forefront of minds this week for National Inclusion Week – was a central tenet to the winning London bid to host the Games. The existing wayfinding strategy set out the vision for how people of all backgrounds and abilities should capitalise on the opportunities presented by facilities at the park.
Guy Warren, Design Director at Placemarque, said:
“In the intervening 10 years not only has the built environment evolved differently to how it was envisaged, but the conversation around how to achieve real inclusion has moved on.
“The refreshed strategy will look at how the park has evolved as a place to live and will identify wayfinding interventions to help residents and visitors of all abilities to navigate and explore, thinking particularly about opportunities for introducing digital wayfinding solutions.”
At this early stage of the project, Placemarque will focus on carrying out stakeholder engagement to ensure specific additional needs are factored into the strategy from the outset.