What can designers learn from sheep?

Finding your way along the sheep tracks Sheep tracks trodden through a field. © Thornbrook Barn If you’ve ever observed sheep walking across a field, you’ll know they tend to follow one another in line. So much so that even if there’s a blockage ahead, they’ll often still wait in line. If they do get impatient and overtake, they return to the well-trodden path to continue on their way. They

The Importance of Storytelling: History, Heritage & Placemaking

  Great placemaking relies on really getting under the skin of somewhere. Acknowledging all that makes a place, well, a place. Whether that’s its past, its purpose, its buildings and spaces, its people; it all matters. Every single place has a story, no matter how new, modern or simple it might appear on the surface. Wayfinding is about finding new and exciting ways to share a narrative with everyone who

Our reflections on 2020

What a year it has been. 2020 began with such promise; with grand ideas on how we would celebrate what has been an incredible twenty years for Placemarque. But the world had other plans. And alongside businesses all over the globe, this year has instead been about adapting to new ways of operating and reimagining what the future might look like for us as individuals, a business, and as a

15-minute neighbourhoods: reimagining town centres

A few weeks ago, we discussed how – for the foreseeable future – we’ll all be enjoying the areas closer to home. While travel is restricted, or perhaps just not as appealing as it once was, we’re looking locally for the enjoyment, experiences, and commodities we’re used to. Enter the concept of the 15-minute neighbourhood. These are urban experiments that set out to “offer services and quality of life within

Falling in love with places

Falling in love with places: Learning to love your neighbourhood When we think of the places we love, it’s easy to think of the underrated city that caught you off guard on a business trip or that serene, nostalgic town your family escaped to during your childhood. But what about where you are right now? As the world is set to remain a lot smaller for the foreseeable future, perhaps

Our approach to wayfinding: legible cities, master plans, and starting from scratch

Wayfinding is about so much more than signs and directions. While these are a large part of what we do, wayfinding is about the overall experience of a space as much as it’s about the specific navigation and orientation of it. It’s how people view, perceive, and enjoy the area they’re in. How people move around a city will directly inform their understanding of it. In this sense, wayfinding becomes

How can we expect public spaces to change in the new normal?

As the weeks pass, we’re seeing a shift from ‘daily survival’ to ‘planning what a new normal might be’. As we look towards the gradual end of the lockdown, we can start to speculate what the future might look like and identify the lessons we’ll take away from the past few months. Here at Placemarque, this involves hypothesizing what behavioural changes we might see, how we’ll approach locations differently, and

What is a place without people?

At Placemarque, site visits are a massive part of what we do. We immerse ourselves in these locations as part of a process to understand how they work as places, we examine how people arrive, explore, experience, and navigate through an area. We talk to people and we watch how they interact with their environment. So, as you can imagine, given the current lockdown regulations, our working days have become

How we find it here

Image Source: Kera Till It’s been a couple of weeks now since everyone who could work remotely packed up their desks and made space in their homes. Whilst the work continues, it’s at a different pace, interspersed with home-schooling for some, video calls, DIY haircuts and purposeful exercise. In the calm and quiet of social distancing, here’s what we’ve noticed about how people are engaging with place. With only an